Àjùwà, meaning "Uncommon" or "Extraordinary," is more than just a pair of trousers—it's a statement. Our wide-leg jean trousers feature intricate Aso-Oke ruffled hems and patched pockets, seamlessly blending rich tradition with modern fashion. Designed for versatility, the customizable back zipper ensures a flawless fit, making it perfect for work, casual outings, or bold statement looks. With Àjùwà, ordinary is never an option.
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Named after the Yoruba word for “stand firm,”DURO is a bold and structured wide-leg pant that fuses denim with metallic silk "Ojowu" Aso-Oke at the knees and back pocket. The customizable back zipper adds a personalized touch, making it a perfect blend of strength, culture, and style.
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Named after the Yoruba word for "bold,"GBÒNJÚ is a statement wide-leg pant featuring striped orange Aso-Oke at the knees and a plain bold orange patch pocket at the back. The customizable zipper placement adds a personalized touch, making it a perfect blend of culture and confidence.
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The RUTH Collection – Bold Heritage, Timeless Style
The RUTH Collection is a celebration of strength, culture, and contemporary fashion. Each pair of trousers in this collection blends premium denim with the richness of Aso-Oke, a fabric deeply rooted in Yoruba heritage. Designed for the modern woman who values both tradition and individuality, these wide-leg pants feature bold patterns, intricate textures, and customizable details—from strategically placed Aso-Oke panels to adaptable zipper placements for a perfect fit.
With pieces like ÀJÙWÀ (Uncommon), DURO (Stand Firm), and GBÒNJÚ (Bold), the RUTH Collection is more than just clothing—it’s a statement. Whether for work, a casual outing, or an effortless statement look, each design reflects a fearless fusion of culture and style.
With RUTH, you don’t just wear fashion—you embody confidence, heritage, and originality.